Success stories
At Roots Solutions we work closely with our customers to satisfy their business
needs. Designing solutions that combine the expertise of our engineers, the reliability
and performance of our infrastructure.
Therefore
we see all our history and mile stones as a success stories.
History and Mile stones
Since 1999, founders and current partners of ROOTS Solutions have been
pioneers in developing the VAS industry in the Middle-East and North Africa Region.
Following is a summary of the work ROOTS’ team has accomplished:
•
1999 MEA : establishing,
running and managing IVR platforms in Qatar, Kuwait and
Bahrain for Call-Moyen-Orient Company under the respective names of Qatar-Call,
Kuwait-Call and Bahrain-Call.
•
2002 Lebanon : establishing the first premium SMS
HTTP connection with Lebanon’s two operator: Alfa and MTC-TOUCH.
•
2003 Syria :
IVR and SMS platforms for Syrian Operators Syriatel and Areeba under the commercial
name of Syria-Call
•
2003 Saudi Arabia : IVR Platform under the name of SAUDI-Call in KSA
market for the only Saudi Operator present at time STC. The connection included
120 E1 lines and ran applications and promotions reaching a peak of 150,000 Calls
per day. Biggest promotion of 36 Mercedes-Benz Cars during the holy month of Ramadan.
2004 – promotion of 7 Million Saudi Riyals – 2 Million USD in cash.
•
2004 Greece :
establishing a SMS platform under the name of Greece-Call connected to Vodafone and Telestet
operators.
•
2005 Egypt: integrating a complete solution for one of the First TV Interactive
TV channels in the MEA (ETV – Entertainment TV). This operation included peaks of
50,000 SMS per day during promotions.
•
2006 Saudi Arabia : first introduction of the
RMP® “ROOTS
Messaging Platform” without Branding in the following
companies: o Peacock Advertising: 58 SMPP connected shortcodes. 3 operators’ connections.
A peak traffic of 120,000 SMS per day. Speed of outgoing Bulk SMS of 76 SMS/second.
o SmartCall: 3 operators – 46 shortcodes. o StarCall: 3 Operators – 22 Shortcodes.
•
2007 Egypt: Running technically up to 11 at one time interactive fully-automated
TV channels:
|
Name
|
Satellite
|
Frequency
|
Type & Notes
|
|
Religious
|
|
Al Rayah
|
NileSat
|
12206
|
Chatting TV (studio rental - Live programming)
|
|
Entertainment
|
|
HI TV
|
NileSat
|
12053
|
Chatting TV
|
|
MEGA TV
|
NileSat
|
12130
|
Chatting TV (live programming - 2 inhouse Studios)
|
|
Arab Woman TV
|
NileSat
|
12130
|
Chatting TV
|
|
WOW TV
|
NileSat
|
(Off-Air)
|
Chatting TV
|
|
News
|
|
Al Mustakillah
|
NileSat
|
10911
|
General
|
|
Zanoubia TV
|
Hotbird
|
(Off-Air)
|
General (live programming - 4 inhouse Studios)
|
|
SMS
and Entertainment TV
|
|
Layali TV
|
NileSat
|
(Off-Air)
|
Chatting TV
|
|
Bint Il Halal
|
NileSat
|
(Off-Air)
|
Text TV
|
|
Rab3i TV
|
Noorsat
|
11662 V
|
Chatting TV
|
|
Tahani
|
NoorSat
|
11662 V
|
Text TV
|
|
Salwa
|
NoorSat
|
11662 V
|
Text TV
|
|
Afrah wa tahani
|
NoorSat
|
11662 V
|
Text TV
|
|
Primo
|
NoorSat
|
(Off-Air)
|
Text TV
|
|
Watani
|
NoorSat
|
11662 V
|
Text TV
|
|
Mesiar
|
NoorSat
|
(Off-Air)
|
Text TV
|
•
2008 Lebanon : Introduction of RMP® for end-customers. Operating under the name
of COMEX. 6 SMPP operator connections. 48 HTTP VAS provider connections throughout
the Arab World. Peaks of 250,000 SMS/day during the Final Vote of Star Academy MEA.
120,000 SMS during 8 hours in 2009/2010 New years Eve event organized on Regional
Live show transmitted in 24 Arab Countries.
•
2009 KSA and Lebanon : Establishing Fully-owned operation in KSA and in Lebanon
with 5 operators and 22 shortcodes, running promotions and news delivery services.
